{"id":14567,"date":"2025-07-01T15:30:38","date_gmt":"2025-07-01T19:30:38","guid":{"rendered":"https:\/\/avispl.com\/?post_type=case-study&#038;p=14567"},"modified":"2025-07-01T15:30:39","modified_gmt":"2025-07-01T19:30:39","slug":"seaworld-jewels-of-the-sea-jellyfish-experience-case-study","status":"publish","type":"case-study","link":"https:\/\/avispl.com\/resources\/case-studies\/seaworld-jewels-of-the-sea-jellyfish-experience-case-study\/","title":{"rendered":"SeaWorld \u201cJewels of the Sea\u201d Jellyfish Experience Case Study"},"content":{"rendered":"\n<section class=\"hero page-block hero--x-small\">\n    \n                        <div class=\"hero__content\">\n                <div class=\"container\">\n                                                               <h1 data-splitting=\"words\">SeaWorld \u201cJewels of the Sea\u201d Jellyfish Experience Case Study<\/h1>\n                    \n                                            <div class=\"hero__content__text\"><p>AVI-SPL creates an immersive, eco-friendly jellyfish encounter with experiential AV<\/p>\n<\/p>\n                    \n                    \n                    <button class=\"hero__scroll scroll-btn scroll-btn--o scroll-to-main\"\n\t\t\t\t        aria-label=\"Scroll to bottom of the hero section\"\n\t\t\t\t        title=\"Scroll to bottom of the hero section\">\n\t\t\t\t\t    <span class=\"sr-only\">Scroll to bottom of the hero section<\/span>\n\t\t\t\t\t<\/button>\n                <\/div>\n            <\/div>\n            <\/section>\n<div id=\"main-content\"><\/div>\n\n\n\n<section    class=\"image-text-columns page-block image-text-columns--grid-icon\"\n    role=\"region\"\n    aria-labelledby=\"image-text-columns-heading\">\n\n\t<div class=\"container\">\n        \n        <div class=\"image-text-columns__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"1195\" src=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline.png\" class=\"attachment-full size-full\" alt=\"SWC Jewels Medusa Gallery Group\" srcset=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline.png 1950w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline-300x184.png 300w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline-1024x628.png 1024w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline-768x471.png 768w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline-1536x941.png 1536w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Medusa-Gallery-Group-inline-125x77.png 125w\" sizes=\"auto, (max-width: 1950px) 100vw, 1950px\" \/>\t\t<\/div>\n\n\n                    <div class=\"image-text-columns__cols\">\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Organization<br \/>\r\n<\/h4>\n                        <p><p>SeaWorld<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Location<\/h4>\n                        <p><p>San Diego, CA, USA<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Market<\/h4>\n                        <p><p>Theme Park and Entertainment<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Solutions<\/h4>\n                        <p><p>DigiLED, Q-SYS<\/p>\n<\/p>\n                    <\/div>\n                            <\/div>\n        \t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<p>SeaWorld, a global leader in marine-life theme park experiences, wanted to connect guests to animals in new ways. With AVI-SPL&#8217;s assistance, they are doing just that with jellyfish.<\/p>\n<p>When tasked with crafting a new animal exhibit, a first in some time, creatives knew it must be captivating, mysterious, and exceed parkgoer expectations.<\/p>\n<p>\u201cWe knew that this had to be something people hadn&#8217;t seen before, and really kind of pushed the envelope,\u201d said Nick Pelisek, United Parks Creative Development Manager. \u201cAnd we determined that there was a lot of room to push the envelope and innovate with jellyfish.\u201d<\/p>\n<h3>The vision: A \u201cfirst-of-its-kind\u201d sensory-rich jellyfish adventure<\/h3>\n<p>SeaWorld\u2019s mission was to educate and build intrigue on the elusive and fascinating jellyfish.<\/p>\n<p>After studying numerous jellyfish exhibits, SeaWorld envisioned an environment that would take guests on a surreal jellyfish journey.<\/p>\n<p>The team\u2019s vision centered on creating an interactive passage through the ocean, featuring numerous jellyfish along the way.<\/p>\n<p>But SeaWorld creatives wanted more than just another walkthrough exhibit. The team aimed to create a space that made guests participants at every stage of the jellyfish ecosystem.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--r image-text-new--dark\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"631\" src=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC_Jewels_Jellies-Sphere-Family-950.png\" class=\"attachment-full size-full\" alt=\"SWC Jewels Jellies Sphere Family\" srcset=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC_Jewels_Jellies-Sphere-Family-950.png 950w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC_Jewels_Jellies-Sphere-Family-950-300x199.png 300w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC_Jewels_Jellies-Sphere-Family-950-768x510.png 768w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC_Jewels_Jellies-Sphere-Family-950-125x83.png 125w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                                    \t<div class=\"body-content\">\n                \t<p>Pelisek crafted an exhibit composed of three distinct galleries, each featuring unique visual style, lighting, soundscapes, and live jellyfish habitats.<\/p>\n<p>Visitors explore jellyfish in glowing tanks, each with unique lighting.<\/p>\n<p>Guests can touch a sphere-shaped aquarium, walk beneath a transparent archway filled with drifting jellyfish, and gaze at giant jellyfish replicas floating overhead.<\/p>\n<p>Pelisek explained, \u201cWe wanted to create an environment that took you on a journey with the jellyfish and used all those pieces and more to tell a story.\u201d<\/p>\n<p>The \u201cand more\u201d meant leveraging audio and lighting to quickly set the mood and video in its Medusa Gallery to excite, educate, and spur curiosity. That\u2019s where AVI-SPL stepped in.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n\n<section class=\"content page-block page-block--padding-no-bottom\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h3>Building audience excitement and curiosity<\/h3>\n<p>AVI-SPL and XTG, <a href=\"\/xtg\/\">AVI-SPL\u2019s Experience Technology Group<\/a>, crafted a layered audio and visual solution\u00a0that flows through every unique scene in the exhibit.<\/p>\n<h4>Guests move through each scene guided by seamless audio<\/h4>\n<p>Our experts integrated audio throughout the space, drawing guests into a captivating soundscape.<\/p>\n<p>The soundscape hones guest energy to draw attention to vibrant jellyfish moving through the ocean.<\/p>\n<div class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">The AVI-SPL XTG team paired QSC amplifiers, landscape speakers, and recessed ceiling speakers with pendant speakers to flood the environment with ocean sounds.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--lg image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"1404\" src=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/Building-audience-excitement-and-curiosity.png\" class=\"attachment-full size-full\" alt=\"Building audience excitement and curiosity\" srcset=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/Building-audience-excitement-and-curiosity.png 950w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/Building-audience-excitement-and-curiosity-203x300.png 203w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/Building-audience-excitement-and-curiosity-693x1024.png 693w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/Building-audience-excitement-and-curiosity-768x1135.png 768w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/Building-audience-excitement-and-curiosity-85x125.png 85w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                                    \t<div class=\"body-content\">\n                \t<h4>All-encompassing eco-friendly video wall to educate and mesmerize<\/h4>\n<p>The experience culminates in the stunning Medusa Gallery. AVI-SPL designed and deployed curved floor-to-ceiling video walls to create a 360-degree jellyfish and oceanic crescendo.<\/p>\n<p>A key factor in selecting the video wall was its experiential impact on parkgoers. But most importantly, AVI-SPL and SeaWorld wanted to protect the jellyfish.<\/p>\n<p>Digital displays typically emit heat and consume significant power, even when idle.<\/p>\n<p>To shield the jellyfish and reduce energy use, AVI-SPL selected the digiLED ZEUS system. This energy-efficient, low-heat display delivers the truest colors of the deep sea.<\/p>\n<p>The 360-degree wall design surrounds visitors in ocean life, while to maintaining a cool temperature to safeguard the animals.<\/p>\n<p>XTG masterfully merged circular jellyfish aquariums with the curved video wall. The digiLED ZEUS flows seamlessly from the floor, up the room&#8217;s walls, and curves elegantly to encompass the entire ceiling.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--dark\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"634\" src=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/The-Q-Sys-Core110-controls-multiple-audio-zones-and-jellyfish-tank-lighting.png\" class=\"attachment-full size-full\" alt=\"The Q-Sys Core110 controls multiple audio zones and jellyfish tank lighting\" srcset=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/The-Q-Sys-Core110-controls-multiple-audio-zones-and-jellyfish-tank-lighting.png 950w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/The-Q-Sys-Core110-controls-multiple-audio-zones-and-jellyfish-tank-lighting-300x200.png 300w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/The-Q-Sys-Core110-controls-multiple-audio-zones-and-jellyfish-tank-lighting-768x513.png 768w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/The-Q-Sys-Core110-controls-multiple-audio-zones-and-jellyfish-tank-lighting-125x83.png 125w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h3\">A synchronized audio, video, and lighting experience<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>At the heart of the audiovisual marvel is a <a href=\"\/q-sys\/\">Q-SYS<\/a> Core110 with a wall-mounted touch panel to access and manage the system.<\/p>\n<p>The Core110 controls multiple audio zones and jellyfish tank lighting. Additionally, the system allows SeaWorld to interrupt or override programming as needed.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block page-block--padding-no-bottom image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"624\" src=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Exterior-Group.png\" class=\"attachment-full size-full\" alt=\"SWC Jewels Exterior\" srcset=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Exterior-Group.png 950w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Exterior-Group-300x197.png 300w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Exterior-Group-768x504.png 768w, https:\/\/avispl.com\/wp-content\/uploads\/2025\/06\/SWC-Jewels-Exterior-Group-125x82.png 125w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h3\">Creative collaboration delivers a stunning, sensory-enriching environment<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>AVI-SPL worked closely with SeaWorld to streamline integration and uphold animal welfare standards.<\/p>\n<p>\u201cThis project took seamless coordination before and during installation,\u201d said Pelisek. \u201cAVI-SPL\u2019s hands-on approach to ensuring every aspect of the space was just right gave us time and flexibility to pivot with cabinet and aquarium needs and ensure programming flowed. It all worked out very nicely.\u201d<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h4>A captivating experience that creates a benchmark for themed entertainment<\/h4>\n<p>The AVI-SPL XTG team crafted an enchanting experience that seamlessly blends audiovisual magic with marine life. This \u201cfirst-of-its-kind\u201d transformation changes how guests interact with jellyfish at SeaWorld San Diego.<\/p>\n<p>The experience opened to the public in March 2025! And excitement for the environment only continues to grow.<\/p>\n<p>\u201cGuest response has been very positive,\u201d said Pelisek. \u201cI can&#8217;t think of many animal attractions in our parks that people are queuing to see. People are lingering, especially in gallery three, with the video experience. It&#8217;s capturing and holding people&#8217;s attention.\u201d<\/p>\n<p>The overwhelming positive response to \u201cJewels of the Sea\u201d is sparking new collaborations between AVI-SPL and SeaWorld.<\/p>\n<p><span data-contrast=\"auto\">If you\u2019re ready to transform your entertainment attractions with immersive AV that captivates and motivates audiences, <\/span><a href=\"\/contact-us\/\"><span data-contrast=\"none\">contact us today!<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"\/xtg\/\"><span data-contrast=\"none\">Our passionate XTG team<\/span><\/a><span data-contrast=\"auto\"> is here to ensure that your vision is not just a dream but an exciting reality! Together, let\u2019s spark curiosity and explore the endless possibilities for what lies ahead in your spaces.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"logos-grid page-block page-block--padding-no-top\" role=\"region\">\n\t<div class=\"container\">\n\t\t             <h2 class=\"h5\">Project Partners<\/h2>\n        \t\t             <div class=\"logos-grid__grid\">\n              \t\t\t\t    <div class=\"logo\">\n\t\t\t\t        <a href=\"\/q-sys\/\"><img decoding=\"async\" src=\"https:\/\/avispl.com\/wp-content\/uploads\/2025\/04\/Q-SYS_logo-SVG.svg\" class=\"attachment-full size-full\" alt=\"Q-SYS logo\"  style=\"width:220px;\" \/><\/a>\t\t\t\t    <\/div>\n\t\t\t\t            <\/div>\n        \t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":14568,"template":"","class_list":["post-14567","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SeaWorld San Diego \u2013 Jewels of the Sea Jellyfish Exhibit<\/title>\n<meta name=\"description\" content=\"AVI-SPL uses experiential technology to create a first-of-its-kind, immersive, eco-friendly jellyfish adventure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avispl.com\/resources\/case-studies\/seaworld-jewels-of-the-sea-jellyfish-experience-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" 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